• Q-Cup is the American milk-tea store that can provide simple leisure and entertainment. Founded in 1983, it needs a new image when it enters Chinese market. The logo of Q-CUP themes on “leisure tea and enjoyment space”. By taking the heart and cup as the elements, the simple brand style is showed from the 2-D to 3-D, which makes the clients fully feel the message of the brand from the very beginning of entering the store.