The name Cosmic Crisp was the most popular name choice among focus group surveys conducted by Washington State University. The "dots" you see on the apple above have the appearance of stars in space; hence the name Cosmic Crisp.

Playing off the Cosmic theme, round 1 logo type was created using different fonts and layout that reflects the look of the galaxy while maintaining an apple identity.

Several round 1 logo comps are applied to  packaging to decide on the best placement, colors, and logo that makes the product easily identifiable and visually attractive. 

Narrowing down to 2 logos, comps are applied to  packaging and web design to decide which one has the best placement, colors, and logo that makes the product easily identifiable and visually attractive. 

Final logo  applied to galaxy image that will be used for packaging purposes.

Final logo application on different packaging options. 

Final logo application on different packaging options, floor display, and website.