New Year's Double 5K, Half Marathon, and Full Marathon 2014-2015
An Active Joe Norh Texas Race
In its fourth year, the director of this race handed me my biggest challenge yet. Create unique medals for every distance on both days of the race. Additionally, each possible medal pairing needed its own challenge plate. Holy moly. For the runners running back to back 5K's, half marathons, marathons, or any combination of those distances on New Year's Eve and New Year's Day, the excitement and expectations were high. The Double Double Challenge Plate is typically so sought after that there is typically a waitlist to run both days as the race sells out nearly a month early every year. No pressure, huh?
Logo. Typically, we try to hint at the overall style of the medal designs when the race logo is released and the race participants have a fun time trying to drag the details out of us.
Challenge Plates:
Double Double - 5K' + a half or full marathon on New Year's Eve and New Year's Day
New Year's Eve half or full marathon + New Year's Day half or full marathon
New Year's Eve 5K + New Year's Day half or full marathon
New Year's Eve half or full marathon + New Year's Day 5K
New Year's Eve 5K + New Year's Day 5K
Double Double - 5K' + a half or full marathon on New Year's Eve and New Year's Day
New Year's Eve half or full marathon + New Year's Day half or full marathon
New Year's Eve 5K + New Year's Day half or full marathon
New Year's Eve half or full marathon + New Year's Day 5K
New Year's Eve 5K + New Year's Day 5K
Individual medal details. All medal photography by Aubrey Power.
New Year's Eve technical t-shirt.
New Year's Day long sleeved technical t-shirt featuring a tattoo "sleeve" in both the figurative and...printed sense. Ha!
Logo thumbnail sketch.
Fun side note: I have designed for and run this race every year since it started, but this year was extra special because for the first time, my mother ran it with me.
