MY IGLOO BRANDING EXERCISE
Brief: to create a brand to appeal to customers looking to either sell or buy their house and need an estate agent and either an app or optimised website.
Competitors: Purple Bricks, Yopa
Meaning: My igloo means 'my home' in Inuit
Attributes friendly, happy to help
The brand: my thinking about the brand was that as is was about the metaphorical 'me and my home' I wanted the logo to be move from the indidual to the igloo in the negative space. I also wanted the logo to be accessible for digital design and have an icon that can stand alone separate from the logo name.
Fonts: a mixture of friendly rounded found a more coporate slab serif
Prototype created using Adobe Experince. Click to try some of prototype app functions
