In 2013 Office Depot® wanted to come up with a clever way to market several products in-store as a "solution" to customers. 

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I was tasked to come up with a creative way to solve this challenge. My solution was to create personas for each of the product offerings they were trying to market. Here you'll see the various personas/product offerings to grab the customers attention,
as well as help fill a customers needs with various product offerings. 

 

All these persona images were shot at my desk by me and compiled in photoshop where the typography was overlayed on top of the image. This campaign idea was very well received. However, the project itself didn't quite make it to fruition.