Target
Levi’s jeans are not the trending “fast fashion”. They are quality, high end jeans that are meant to last you
5+ years. This doesn’t come cheap, so our target aims for established, successful women who can commit to spending a few figures on a pair of jeans. These women are within the 35-45 age range. They are active, hard working, multi-tasking women who have achieved balance between their private and work life.
Solution
These women are confident and have worked hard to achieve success. Levi’s understands and acknowledges the commitment they have towards themselves. By taking this unique position it will create a positive space in our target’s minds.
Strategy
Levi’s knows you are committed to your figures and wants to celebrate that you are confident and comfortable with your lifestyle.
PRINT
TV SEGMENT
DIRECT MAIL
This would be sent to our target audience. The piece has a 10% off coupon inside, valid in store only.
The Jean pocket similar to the one found on the Ellen show. It informs them about the “Personal Shopper” available in store to help customers find the perfect styles based on their preferences, eventually leading customers to the retail stores.
RETAIL
