Award School 2016 - Melbourne

•

CLIENT: The Apple Advisory Board of Australia
PRODUCT: Apples
MEDIA: Poster
TARGET AUDIENCE: Australian adults
SMP: Apples are good for you.

CLIENT: Banana Boat
PRODUCT: SPF 50+
MEDIA: Outdoor
TARGET AUDIENCE: Outdoorsy people
SMP: Spend more time in the sun.

CLIENT: Ask Izzy
PRODUCT: Power cards
MEDIA: Print
TARGET AUDIENCE:

Readers of News Corp Publications with a social conscience and wish to help the homeless.

Those at risk of becomming homeless.
SMP: Connect the homeless.

CLIENT: Fin
PRODUCT: Electronic cigarettes
MEDIA: TV (30sec)
TARGET AUDIENCE: Cigarettes smokers
SMP: Get your life back.

CLIENT: Tefal
PRODUCT: Non-stick pans.
MEDIA: Radio (30sec)
TARGET AUDIENCE: Anyone who cooks

SMP: Nothing sticks.

CLIENT: fitbit
PRODUCT: fitbit
MEDIA: Digital
TARGET AUDIENCE: Health conscious - Any age.
SMP: The best way to track your fitness.

CLIENT: Australian Government

PRODUCT: Alcohol & Violence Awareness
MEDIA: Digital
TARGET AUDIENCE: Young Males
SMP: One punch can kill.

CLIENT: Duracell
PRODUCT: Duracell Quantum Batteries
MEDIA: Promo / Experiential
TARGET AUDIENCE: Anyone who uses batteries.
SMP: Duracell Quantum Batteries last longer than any other battery.

CLIENT: Sony Mobile
PRODUCT: Xperia
MEDIA: Digital
TARGET AUDIENCE: Aged 25 - 55. Hardcore IT savy crowd who are serious about technology.
SMP: Do more than you thought possible.