Ukiyo translates to "floating world". It was an expression of entertainment during the Edo period. 
It meant living in the moment, detached from the bothers of life.

This was created to be enjoyed and to be away from the negativity, to embrace the premium quality 
all-natural product. Finely polished specialty rice and pristine mountain water from the Toyama prefecture. The expertise of the toji (brew-master) ensures a delicate smoothness with mild taste and elegant aroma. The label is designed in a way that you are able to see ukiyo-e paintings through the holes around it or the bottle.