Brief // Azamtv Re-branding and it’s navigation roll out.
Creative Rationale // The new CI is young and modern, to recall the old design, the arc has been maintained within the mother-brand logo and all the navigation devices. By definition an arc forms part of a greater whole, just like Azamtv forms the whole, made up of a variety of channels. It is the all encompassing arc which brings channels and people together.
