Annual Report
Scandinavian Design Alliance
Scandinavian Design Alliance
With focus on implementing SDAs visual identity, I continued this idiom. The main concept around the annual report is the creation of the organization. Since SDA is newly founded, I wanted the first annual report to focus on this – and compared the organizations development to a kid's childhood.
As adults, we have a lot to learn from children. The way they play, imagine and building their own little worlds. Their innocent endeavours. Life can become such a journey when we are around them and if we allow ourselves to truly enjoy them, then life will not be so serious or dramatic or dull, but sweet, joyous and mischievous. It is important to have a playful relationship in industries such as ours, to achieve innovative thinking. Scandinavian Design Alliance is itself in it's childhood. Together as an organization, they will play, learn, share, create and influence!
As adults, we have a lot to learn from children. The way they play, imagine and building their own little worlds. Their innocent endeavours. Life can become such a journey when we are around them and if we allow ourselves to truly enjoy them, then life will not be so serious or dramatic or dull, but sweet, joyous and mischievous. It is important to have a playful relationship in industries such as ours, to achieve innovative thinking. Scandinavian Design Alliance is itself in it's childhood. Together as an organization, they will play, learn, share, create and influence!
A playfulness in both grid and text line drop is a result of the concept. The annual report will be changing themes each year, where the design then follows.
