Tumbleweed Tree Lighting & Parade of Lights
City of Chandler | Signature Event
This unique Chandler tradition began in 1957, when Chandler resident Earl Barnum raised the idea of a tumbleweed tree after he saw a similar one in Indiana built out of cone-shaped chicken wire with pine boughs stuck in the holes. Many members of the community helped create the first tree in Chandler using tumbleweeds that they gathered from around town. Little did these folks know that they were the first to do such a thing and that it would continue as an annual Christmas tradition from then on. In fact, Chandler is the only city in the southwestern United States that has such a tree.
Event Brand
Being a Chandler native, I have loved this event since my very first years of life. While the tradition was iconic to Chandler, it never had a visual identity until I was tasked with it on the 60th Anniversary. I've never been intimidated to brand an event or begin a logo but I have to admit, this one had me a little star-struck. The challenge was to have a unified logo for the entire event as well branding that could stand alone for the Tree Lighting and one for the Parade of Lights. Above you can see how the pieces come together, and below, how they stand alone.
Collateral Pieces
In honor of the 60 year tradition of the Tumbleweed Tree, a photo collage was created from resident photos that were submitted in celebration of the anniversary. The large banner was hung at the event for all to reminisce and enjoy.
A Chandler Historical Tradition
