Pictograms and wayfinding to a fictitious cruise. The task was to go far outside the box as possible and create a wayfiningsystem for a cruise. A task without borders and where the brain can think in creative and childlish directions. The wayfindingsystem should be easy and recognizable to use, and I have focused to bring out the feelings and essence of being at a cottage. Knausruta has everything from mountains, ski slopes, open fireplaces, different kind of cottage and everything that belongs to a perfect trip to the cottage. The cruise is for those who wish to experience cottage life in north, but at the same time the luxury of being on a cruise.
Wayfinding
Branding
