Proud Galleries in London, England are a photography gallery by day and a music venue by night.
They approached me, just before they reopened at a new location, needing a launch poster.
They approached me, just before they reopened at a new location, needing a launch poster.
Their new venue used to be an old horse hospital and they wanted the poster to show the venue history as well as photography and music. My solution was to have a horse that had swallowed a microphone, that had gone to the hospital to have an x-ray. The posters were then printed on acetate film and set in light boxes to give them the full effect.
The posters were printed on to acetate to mimic an x-ray.
