ATM Re-Branding

  • ATM Re-Branding
    School Project

    A re-branding of the transportation system in Milan, Italy (Azienda Trasporti Milanese S.p.A).  The aim of this project is to make the brand more visible. The inspiration is the city itself. The triangles conveys a feeling of creativity, harmony and modernity. It is a simplification of the most known city landmark. There is a sense of community and movement with the systematic progression of the colors into white without fading into the background.