HEAVY FEATHER
Brand Identity & Logotype

A clever oxymoron name for a fun design agency with a sense of humor. The mark was designed using an elephant as the literal representation of the word “heavy”. The feather is created with the existing negative space. The name and logo “Heavy feather,” personify the firm’s quirky personality while also implying that the firm The firm is built on forward thinking design and contemporary design for the times while also embracing traditional design elements. Collaborative Project with: Arielle Delery & Danielle Proctort