Silence is the biggest catalyst of gender violence. Tiendas La Sirena is one of the major retailers in Dominican Republic, and its customers are mostly women. Therefore, it had to say something about gender violence.
That's how this initiative was born.
AWARDS
CANNES LIONS
Gold Lion in Media
Silver Lion in Media
Direct Finalist
2 PR Finalists
FESTIVAL VOLCÁN
Best of Show
Grand Prix (Gran Volcán) in Audiovisual
Gold in Media
Gold in PR
Gold in Digital
Gold in Digital
Gold in Audiovisual
Silver in Media
FESTIVAL CARIBE
Gold in Alternative Media
Silver in Integrated Campaign
Silver in Television
Silver in Social Responsibility