Frederick Lee's profile

Pfizer Integrated Annual & Responsibility Report 2015





Pfizer Annual Report 2015

This fully responsive, online-only review leads with a video series featuring Pfizer
scientists discussing their work. These brief, sharable “What We’re Working On”
videos are the backbone of the report, giving a peek into the exciting science happening
at Pfizer. Further, the review integrates stories, facts and figures highlighting what Pfizer
has been doing across its businesses and why it matters to human health. ​​​​​​​













 
 
 
 
 

 
 























Credit

Client: Pfizer
Creative Director: Darren Namaye, Michelle Marks

UX & UI Designer: Frederick Lee
Project Manager: Eva Keller
Web Development: Adam Coti
Creative Writing: Steven Starbuck
Recognition
1. Winner of Platinum Prize, Top 50 Worldwide, Top 60 in the US for Annual Report at  
League of American Communications Professionals Vision Awards 
2. Winner of Gold Prize at ARC Awards International in Interactive Annual Report: Specialized A.R.: Integrated AR & CSR
3. Winner of Bronze Prize at ARC Awards International in Photography & Video
4. Honor at ARC Awards International in Cover/Home Page: Specialized A.R.: Integrated AR & CSR
5. Winner of Silver Prize at Questar International Video Awards​​​​​​​

Pfizer Integrated Annual & Responsibility Report 2015
Published:

Pfizer Integrated Annual & Responsibility Report 2015

This fully responsive, online-only review leads with a video series featuring Pfizer scientists discussing their work. These brief, sharable “Wha Read More

Published: