Product Marketing (photographic)
Selling top of the line biometric security to hundreds of small businesses takes skill
Selling top of the line biometric security to hundreds of small businesses takes skill
These are examples of product development planned and produced for a client. Before these images were created this client was using the same image supplied by the manufacturer just as his competition was. As part of our plan to differentiate we decided to re-shoot the machines and to take advantage of perspective and composition to provide a much more appleaing image of the same product.
This plan worked extremely well and generated a 15% increase in interest.
Another choice was made to attempt a complete revamp of trade show marketing. This plan included new graphics (of which you only see the booth in this picture), giveaways and a specific desire to make attendees stop at our booth, despite their business.
To increase the amount of traffic to the booth I created the phrase "Stop and Save $1,000 per employee per year in labor costs" and located it at the top of the booth (where most companies put their name, logo and a description of what they do) which is not usually the case at most trade shows. Though it was a big gamble, traffice increased by more than 200%.
