INSIGTH:

Grilled-A-Corn, which is a famous japanese branded corn snacks, landed in Hong Kong for nearly 30 years. Its image is permeated through local and it can be regarded as the classic corn snack.

 

IDEA:

We re-use the Corn character who is launched 10 years ago, but re-interpreted as a new role "Corn Life Master" who survive in snack world 30 years already. He gained a lot during his Corn Snack Life and many ingredients consult him for being a good snack. The sentence he spoken would be included as a motto called "Corn Life Theory". 

 

 

Below is the who Corn character

 

 

 

and the new role "Corn Life Master"