Volvo Cars the All-new S90 launch
Volvo Cars the All-new S90 launch Semiotik Design Agency showrooms s90 greece Graphic design Thessaloniki Greece Art direction Environmental Graphics Print design Retail Responsive typography Fluid system Fluid typography Type development
The launch of the all-new Volvo S90, was the ground for our new typographic approach. Having already introduced our audience to a premium and elegant state of typography, this time we created a fluid system, where the campaign title becomes the whole graphic system for all Volvo Showrooms. Responsive typography was the key for a straight forward message about a car that is designed around people.
Images © Volvo Car Corporation
See more at semiotikdesign.com