The Infinitve Factory or IF stands for high quality custom made letterpress. The company is known for pushing limits in the field of letterpressing and experimenting with new ways of creating overwhelming effects for their clients.
We drew inspiration from creating and arranging the printing plates and decided to use the suitable skeleton of the letters I and F to create a fine structure that builds the basis of a highly flexible branding system that is able to adapt on every proportion.
The simple and clear composition also functions as a flexible frame for graphics, illustrations, and typography to show the countless possibilities of printing and finishing with letterpress printing machines.
Client: Infinitive Factory
Art Direction: Bruch—Idee&Form
Art Work: Bruch—Idee&Form
Illustration: Elke Bauer
Letterpress: Infinitive Factory
