Amex wants to drive incremental card spend and revenue with their merchant partners in the UAE, by positioning the UAE as a fantastic holiday destination. The Experience campaigns are primarily inbound market spend drivers, improving Amex’s revenues, though they do also drive increased spend from cardmembers within the UAE and offer the chance of greater brand exposure during the campaign period.

We need to convince card members to travel to UAE and take advantage of the exclusive offers available, as well as moving one’s Amex to front of wallet.

Therefore we created a microsite that takes you through UAE (illustrative style) and touching all the Partner's locations grouped by segment.