The requirements for this project were to create a fictional gallery space and the branding for that space. I chose to work with the basement of my apartment and imagine a gallery that explores fear. The name "down down down" reflects both the physical action of descending to the basement and the psychological descent into the subconscious. Elements of the space, dark angular shadows and notes typed or handwritten on the wall influence the logo and stationary. Three famous monster postcards are included as promotional items.
The requirements for this project were to create a fictional gallery space and the branding for that space. I chose to work with the basement of my apartment and imagine a gallery that explores fear. The name "down down down" reflects both the physical action of descending to the basement and the psychological descent into the subconscious. Elements of the space, dark angular shadows and notes typed or handwritten on the wall influence the logo and stationary. Three famous monster postcards are included as promotional items.
Envelope Front
Envelope Back
Ideation Board
