Barcelona Design Week 2016

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Barcelona Design Week (BDW), organised by Barcelona Design Centre (BCD Barcelona Design Centre) is the annual meeting of design, innovation and business that from 2006 attracts professionals & creative businesses who are eager to learn new trends, to network and to share knowledge and projects about a wide range of topics and its value within the businesses.

For the Barcelona Design Week 2016 edition, we have created a creative concept based on "The design invasion", -slogan of the campaign- taking into account the massive and the variety of the activities which have been celebrated in this convocation and with the main objective to get the design profession close to society through an accessible language. The proposal has been shaped using the UFOs invasion as a parallelism of the big number of activities that invade the city and the use of a convincing and characteristic typography which brings a graphic added-value with its different alphabet variations.

In this way, the campaign has been disseminated and adapted onto the needed communication applications by using a repetition code of the elements and a discourse always linked to the 'UFOs invasion' theme.

More info at: www.barcelonadesignweek.com

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