P.O.P. display & packaging
for the brand new cakery
Mamina / BEPOREZ S.R.O.
Mamina / BEPOREZ S.R.O.
P.O.P. & PACKAGING DESIGN
EXHIBITION STANDS
EXHIBITION
RESEARCH & THEORY
PROTOTYPING
PROMOTION
P.O.P. displays & packaging
Bachelor thesis
This project deals with design of commercial advertisement for company BePoRez s.r.o. – The cakery branch. The company´s philosophy include using a classical home-made technology using the raw ingredients what is definitely different of most competitors. As a main goal of company, they offer a high quality, unconventional and innovative product. Either as their precedence is health and satisfaction of customers.
The project contents design of branding, logotype, packaging and Point of Purchase materials. The main aim of this work is the promotion of the company which helps sell their products and services in the public space.
Their new visual style with all staffs of sale will comunicate not only at the place of the company's store but also in the others candy stores, coffee houses, bars or restaurants.
A brand should reflects their originality, flexibility and luxury of conception.
Promotion set contains also packaging for various types of desserts. These packages are interesting especially for their construction. The rigid packaging allows suprising of customers. It´s using transformation from packaging into exhibition stands which is a main idea of promotion in alternative dispute. The another advantage is alluminium foil covering interior of package. It´s function is longer lifespan compared with paper.
Besides to P.O.P. displays project includes various promotianal items, interior and exterior design of the coffee shop.
Bachelor thesis
This project deals with design of commercial advertisement for company BePoRez s.r.o. – The cakery branch. The company´s philosophy include using a classical home-made technology using the raw ingredients what is definitely different of most competitors. As a main goal of company, they offer a high quality, unconventional and innovative product. Either as their precedence is health and satisfaction of customers.
The project contents design of branding, logotype, packaging and Point of Purchase materials. The main aim of this work is the promotion of the company which helps sell their products and services in the public space.
Their new visual style with all staffs of sale will comunicate not only at the place of the company's store but also in the others candy stores, coffee houses, bars or restaurants.
A brand should reflects their originality, flexibility and luxury of conception.
Promotion set contains also packaging for various types of desserts. These packages are interesting especially for their construction. The rigid packaging allows suprising of customers. It´s using transformation from packaging into exhibition stands which is a main idea of promotion in alternative dispute. The another advantage is alluminium foil covering interior of package. It´s function is longer lifespan compared with paper.
Besides to P.O.P. displays project includes various promotianal items, interior and exterior design of the coffee shop.
