After changing my shaving habits to using an old safety razor, I wanted to brand and package a high end shaving product for men. I designed the packaging and branding to emulate this. I packaged and branded everything you need from shaving soap, soap dish, safety razor, extra razors, lather brush, and body wash, along with business cards and a letterhead. I used a clean and retro-modern look I felt represented the product the best. The typeface chosen was Abraham Lincoln from losttype.com which gave me the retro-modern look. I had a lot of fun branding this product.