Senior Thesis
Wyler's Bouillon: Package analysis and redesign
Wyler's Bouillon: Package analysis and redesign
Considering the vast number of products on grocery store shelves combined with the fact that 70% of purchasing decisions are made at the shelf, it is easy to understand how much work a product’s package must do. Many elements of package design must work together in order to be successful in providing an experience and conveying the right things. Color, shape, feel, materials, and visibility are just a few of those elements.
In my thesis I chose to find a product that I felt is unsuccessful in these categories and systematically redesign it’s packaging. My goal was to develop a series of packages that highlight these elements of package design and how they effect consumer decisions while communicating effectively.
In my thesis I chose to find a product that I felt is unsuccessful in these categories and systematically redesign it’s packaging. My goal was to develop a series of packages that highlight these elements of package design and how they effect consumer decisions while communicating effectively.
THE ORIGINAL PACKAGE
COLOR
The original packaging is predominantly dark blue no matter the flavor of the product. By greatly increasing the amount of yellow in the packaging, the flavor is highly differentiated from the others and is easily identifiable
The original packaging is predominantly dark blue no matter the flavor of the product. By greatly increasing the amount of yellow in the packaging, the flavor is highly differentiated from the others and is easily identifiable
FEEL
A shorter, less weighty container keeps the cubes from moving freely while placing emphasis on the weight of the product rather than the original glass jar.
A shorter, less weighty container keeps the cubes from moving freely while placing emphasis on the weight of the product rather than the original glass jar.
MATERIALS
By unwrapping the cubes and removing the lable, 15 square inches of paper is saved per container. Cork is a biodegradable alternative to the plastic #5 lid which is not commonly accepted by curbside recycling services.
By unwrapping the cubes and removing the lable, 15 square inches of paper is saved per container. Cork is a biodegradable alternative to the plastic #5 lid which is not commonly accepted by curbside recycling services.
SHAPE
In evaluating the original packaging, it occurred to me how little sense it made to put cubes inside a cylinder. By packing cubes inside a cube, the connection was made between product and packaging.
In evaluating the original packaging, it occurred to me how little sense it made to put cubes inside a cylinder. By packing cubes inside a cube, the connection was made between product and packaging.
VISIBILITY
Products need different kinds and levels of visibility in order to show such things as quality, identification, and appeal. In this case, I felt that graphics on the label should portray what the product is and what it becomes.
Products need different kinds and levels of visibility in order to show such things as quality, identification, and appeal. In this case, I felt that graphics on the label should portray what the product is and what it becomes.
FINAL PACKAGE
Each elemental change made in the 5 previous packages is encompassed within the final design.
Each elemental change made in the 5 previous packages is encompassed within the final design.
