Trade Show Banner Project:
As an intern for a start up beverage company, displays are an integral part of marketing and sales. The brand image, aesthetics, and information on a tradeshow banner could make all the difference. Thefore, this tradeshow banner was a process of draft and change in a short turnaround time. I really had to focus on the design process, so the final product will draw customers in.
Purpose: To create a compelling display for a tradeshow that is brand conscious and aesthestically appealing.
Restraints and parameters:
1. Limited high resolution pictures of product
2. Must be realistic; no vector graphics.
3. Size contraints
4. Must be finished within 2 weeks
5. Must have: "The Ultimate Drinking Companion" as title, press grid, three benefits of the product, social media/website
Below is the final product for the project. I will be tlaking through my creation process and drafts after the final product.
Draft 1(below):
Goal: To create a good foundation that introduces product well and establishes good clean composition.
Pros:
1. Established good basis and composition.
2. Informative, yet visually pleasing product introduction.
Cons:
1. Title needs to be more prominent and attention grabbing.
2. Need a more realistic background.
3. Logo section needs to be more uniform and organized.
Draft 2:
Goal: Improve upon draft 1 on all the cons but maintaining good aspects.
Pros:
1. Title is much more prominent.
2. Logo section much cleaner and organized.
3. Background picture is more realistic and appealing.
Cons:
1. Title needs to be more brand conscious.
2. Benefits underneath bottle needs to read more easily.
Draft 2:
Goal: Aim for brand image and good design for final design.
Pros:
1. Title is prominent and brand conscious.
2. Logo section clean and organized.
3. Background picture is realistic and appealing.
4. Three benefits easier to read.
Cons:
1. Title red background needs to have more personality and pop.
2. Benefits underneath bottle needs something more.
Final Product:
Fixed all the issues before. Brand focused and appealing but not distractive.
