–
Permanent tsb approached Publicis to redesign their Youth and Current Account Visa Debit cards. Excited by the chance to create something that would have a daily visual impact in people's lives myself and fellow Art Director, Cormac O'Connor, began creating numerous iterations of card designs using the basic elements of the ptsb brand.
We created 2 very distinct, beautiful cards that used some of the latest print and ink technologies.
–
Youth Account Visa Debit Card. We used a lively, youthful colour block pattern overlaid with the ptsb logo in subtle holographic ink and a celtic style spiral in the same that hinted at the bank's Irish heritage.
–
Current Account Visa Debit Card. We used the two main brand colours overlaid with a dot matrix wave that formed the ptsb logo in a holographic ink and a celtic spiral in the same that hinted at the bank's Irish heritage.
Current Account Visa Debit Card. We used the two main brand colours overlaid with a dot matrix wave that formed the ptsb logo in a holographic ink and a celtic spiral in the same that hinted at the bank's Irish heritage.
–
Flat artwork of the two Visa Debit cards
–
Small sample of the initial design iterations for the cards
–
Created while working at Publicis
Art Director: Jonathon Ryan
Art Director: Cormac O'Connor
Creative Director: Eddie Gardner
