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Campelo is a well-known winemaking company from the Vinho Verde region, from the north of Portugal. Their history goes back almost a hundred years, with nearly 60 years of official activity under their belt.
After buying the company from the original family, the current owners felt their brand needed much more than a facelift: a full re-branding effort, in order to reposition the company in the national and international market.
The main goal of the rebranding was to help their gradual shifting of the customers’ perception of the brand, by sending out the message that, despite their low prices, Campelo is a synonym for quality and tradition, with a modern twist.
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