In Southeast Asia parents have high expectations of their children. There's no substitute for an A+ at school or being a child prodigy. So you go try telling Singaporean Tiger Moms that book smarts may be important but street smarts are just as valuable for a child's development. Enfagrow toddler formula had the guts to do it nonetheless. More than that, they allowed us to do it in a way that's unlike the sterile advertising that's so common in this category. We must have struck a chord because the film and tutorials that are meant to inspire active play racked up over 100,000 views in a matter of days, outperforming competitors by a significant margin. It's a number that means even more when you realize Singapore is a country with only 5.5 million inhabitants. The Little Pioneer label was developed as a badge of honor for toddlers who get up and explore a world that lies beyond iPads and schoolbooks. Helping brands shift product is great. Helping them make meaningful impact on people's lives is even better.
Main film
Tutorial: Pint-sized Picasso
Tutorial: Table time
Tutorial: Grip the clips
Tutorial: Sorting cereal
