Vizwerks collaborated with New Era on their world wide "It's Personal" campaign. We were asked to take a handful of the final images from the shoot and replace the caps, depending on where the image would be seen. For instance, the original image on the left (the Vikings cap) was going to be used on marketing materials in and around North Carolina, so we needed to replace the original cap with a Panthers cap. Then again with a Bears cap. We shot each cap in roughly the same orientation and lighting as the original, then compleated the work in photoshop.
Original cap image (left)
After cap replacement (right)
The replacement caps
The replacement cap
The replacement cap
Work done while at Vizwerks
Photo credit: Timothy Saccenti
