Cheese Pizza is one of the most popular foods in the country. My brand I want to represent is to target young boys to each cheese pizza. Some young kids don’t often want to eat a pizza with a lot of toppings on the pizza. Cheese and Pepperoni are by far the most favorite pizza in the world. Doing promotional giveaways will help get some revenue in the industry. Pizza is a 30 billion-dollar industry in the United States. I chose Cheese Pizza Day over the others because I felt it was the most challenging. A lot of people were doing the same ones and I wanted to step outside the box with this project. In this presentation I would like to share some ways to grab attention of Young boys. I feel they will respond well to this campaign. While brainstorming a concept logo I wanted my design to be a cartoon-ish design. When sketching, I kept drawing over and over was a slice of pizza some with font or a pizza character. Nothing else could really represent Cheese Pizza Day than a pizza. Yes, our target audience are young boys ages 3-12 but we can also catch eyes of people of all ages with this logo. we can produce billboards and social media campaigns; as well as promotional products like stickers and pizza boxes and promotional videos to post on social media. My target audience are males ages 3-12. I feel my designs will appeals more to young boys.

Promotional Pizza Box Mock-Up