One Show Guerrilla Campaign
The One Show (www.oneclub.org) is a competition for advertising students to participate in. This year the topic was horse racing and what happens to the horses after they stop winning. The client was PETA and they wanted an effective non-traditional campaign to raise awareness. My group and I came up with the idea of placing a carnival-esque horse racing game booth in a very transited area. A place like Times Square would be ideal. This game booth would be very loud and would definitely attract people to it. Once we have them sitting down and playing the experience begins.
