To support new global Whiskas creative platform "Long Live Curiousity", a special digital campaign called "Curious Questions" was created. It included questions that reflect cats' curious nature — those questions cats would certainly be asking if they could: 'Can I fit into this box?', 'Why is this not on the floor?', 'Are you asleep?' and others.
The video promoting the special project gathered over 4 million views on YouTube, entering Top-10 of the most popular advertising videos. But what's more important, the response we got from people was amazing: users gave over 1600 replies to cat's questions, and each response received over 1200 likes.
