This is a copy of a term project presentation for the class Retail Buying Simulation. My partner and I chose to complete a 6 month sales plan, OTB, and Assortment plan of Balmain for the store Intermix.
Runway preview of Balmain Autumn/Winter 2016 collection and brand identity
We chose to complete a purchasing plan for three Intermix locations: Buckhead, Atlanta; Bal Harbour, Florida; and Meetpacking, New York, New York.
A video showcasing our local Intermix- Intermix of Buckhead, Atlanta
Clean, organized, and open store display.
sample store layout
The project criteria required us to complete purchases for two product categories. We chose Women's Dresses & Outerwear.
Approximate retail value of Balmain products.
Our base purchasing pyramid consists of 5 units, per style, per size, per door.
6 Month Plan Hilights
Projected Sales: $10,085,000 | Stock Turnover: 2.5 | Markdowns: 10% | Markup: 69% | Average Stock: $4,040,129 | Gross Margin: 63%
Sales Peak: December at 23% | Inventory Peak: November at $4,523,145
For the month of August, we chose a warmer color palette with lighter styles to align with the warmer weather.
For the month of October, we chose a darker color palette with transition styles in preparation for the winter weather months.
For the month of December, we chose higher priced, colorful / metallic, specialty pieces in preparation for the holiday party season.
The project criteria required us to select 3 months to complete assormtent plans for. My partner and I were carfeful to consider styles, colors, and price points in order to stary on budget. With my background in Fashion Design, I was able to use the listed retail price to calculate approximate product costs.
Thank you!
As aslways, constructive criticism is greatly appreciated.
