Alexandar Wines label Identity
ENG
Baranja is one of the most famous wine and gastronomic regions of Croatia, whose natural and cultural beauty get discovered by ever wider range of visitors year after year. In the wine culture of Baranja, Aleksandar Horvat’s winery is one of the youngest but also the most visible one. The visual identity of its label highlights the focus on the original central symbol - the owl. Representing the birds that live at night and rest during the day, the pictorial owl of Alexander Winery makes their wines more approachable to the young, fun and carefree audience. The owl comes in five variations for the five types of wine: white Chardonnay and Rhine Riesling, red Cabernet Sauvignon and Merlot, and Rosé.
Baranja is one of the most famous wine and gastronomic regions of Croatia, whose natural and cultural beauty get discovered by ever wider range of visitors year after year. In the wine culture of Baranja, Aleksandar Horvat’s winery is one of the youngest but also the most visible one. The visual identity of its label highlights the focus on the original central symbol - the owl. Representing the birds that live at night and rest during the day, the pictorial owl of Alexander Winery makes their wines more approachable to the young, fun and carefree audience. The owl comes in five variations for the five types of wine: white Chardonnay and Rhine Riesling, red Cabernet Sauvignon and Merlot, and Rosé.
CRO
Baranja je jedna od najpoznatijih vinskih i gastronomskih regija u Hrvatskoj, čije se prirodne i kulturne ljepote iz godine u godinu sve više otkrivaju sve širem krugu posjetioca. U vinskoj kulturi Baranje, vinarija Aleksandra Horvata jedna je od najmlađih, ali i najvidljivijih, čijih se etiketa vizualni identitet ističe fokusom na originalni središnji simbol — sovu. Predstavljajući noćne ptice koje tada žive, a danju odmaraju, slikovita sova Vinarije Alexander približavaju njihova vina mlađoj, zabavnoj i bezbrižnoj publici. Sova stiže u pet varijacija za pet vrsta vina: bijela Graševina i Rajnski rizling, crna Cabarnet Sauvignon i Merlot, te Rose.
Agency: Studio 33
Client: Vina Alexandar
Design & Art Direction: Leo Vinkovic
Illustration: Mario Majkic
