Benjamins Boulangerie is a fine bakery shop producing artisanal breads, pastries, and cakes. Benjamins was founded by Youza Benjamins a fine pastry chef from French and Middle-Eastern descent. The overall visual look was based on the classic Parisian look mixed with the rustic Middle-Eastern patterns. The deep blue color represent the quintessential French and the vibrant color represent the dynamic Middle-East.