CHALLENGE
Make the audience realize that the Dolce Gusto is the easiest way to be a barista at home.
Make the audience realize that the Dolce Gusto is the easiest way to be a barista at home.
OUR IDEA
Baristas create art through the medium of coffee. This campaign lets the target audience create art in coffee as good as any professional barista right in their own home.
Baristas create art through the medium of coffee. This campaign lets the target audience create art in coffee as good as any professional barista right in their own home.
INTERACTIVE TOUCH SCREEN BUS SHELTER
Users become barista artists by creating artistic patterns in virtual foam and coffee. They can choose to upload their art to microsite: YourArtInCoffee.com.
Users become barista artists by creating artistic patterns in virtual foam and coffee. They can choose to upload their art to microsite: YourArtInCoffee.com.
Users become barista artists by creating artistic patterns in virtual foam and coffee. They can choose to upload their art to microsite: YourArtInCoffee.com.
Users become barista artists by creating artistic patterns in virtual foam and coffee. They can choose to upload their art to microsite: YourArtInCoffee.com.
MOBILE ART CAFÉ
The model depicts how the café would look. It is a foldable container that can be loaded on a truck, tours around the country, and exhibits how easy it is to customize drinks. In the closed position, the sides of the container become a mobile art gallery featuring user-submitted barista art.
The model depicts how the café would look. It is a foldable container that can be loaded on a truck, tours around the country, and exhibits how easy it is to customize drinks. In the closed position, the sides of the container become a mobile art gallery featuring user-submitted barista art.
IPHONE APPLICATION
This app allows users to record their own random beat and converts it into Steambox music. Swipe to begin.
The music note gives instructions.
Then the user records their own random beat.
The app recreates user's random beat as Steambox music.
Users can upload music clips to the microsite: www.YourArtInCoffee.com.
YourArtInCoffee.com is the online hub for the campaign.
Barista Art page gives video tutorials on how to make barista art.
Virtual Demo page helps the user master the coffee machine.
Steambox Music page contains the audio gallery for the Steambox recordings.
Dolce Gallery exhibits the barista art that people have submitted.
Dolce Gallery exhibits the barista art that people have submitted.
Dolce Gallery exhibits the barista art that people have submitted.
Mobile Art Café page provides the dates and places of the tour.
Buy It Now page allows the user to purchase the machine and capsules direct from the site.
