Client: ABD

Project: Project made while working at Bulldog Studio.

The objective was to create a tool that will make it easier to manage the tasks of the “Fight Against Energy Poverty” project for the ABD NGO.

One of the main requirements was that the tool is easy to use, since not all of the software’s users are used to work in an on-line environment. That’s why we chose a very clean look and feel, together with a corporate chromatic palette that would induce a more familiar, friendly experience for the workers. Also, to differentiate the three user categories of the software, we decided to use a code with three colors (orange for the main user, maroon for the mid user and, finally, green for the profile with a lower importance on the NGO’s hierarchy) to make the differences between profiles clearer.