“Sea is calling.”
BRAND: Seac is certainly a firm that sets benchmarks in the diving sector.
BRIEF: definition of new brand positioning.
PAYOFF: “Sea is calling”.
TARGET: men and women aged 25 and over.
TOV: emotional e intelligent.
PRINT CAMPAIGN
CREATIVE TEAM
Copywriter (print and video): Ida Mandolini.
Art Director (print and video): Fulvio Rumazza.
Art Director (print and video): Fulvio Rumazza.
Video production (editing): Su-won Hadj-amar.
Creative Directors: Andrea Rosagni and Livio Gerosa.
Creative Directors: Andrea Rosagni and Livio Gerosa.
Agency: Meloria.
Photography: LSD Marco & Paolo.
Post Production: LSD Marco & Paolo.
PRESS
ARCHIVE "200 BEST"