THE GR8 DEBATE
In a conformist society, where everything follows a pattern, here – in a world of ice cream sticks and cones – is a product that breaks conventions. 8-Cubes asks you to be more square (going back to the Chinese phrase of leng jiao: "Don’t be round, don’t conform"). Voice your opinion. Let the debate begin ...
The Case Study
The Characters
The Film: Dating
The Film: Zipper
Users can join the debate, suggest a topic, and win prizes and a real-life debate with celebrities from popular debate show Qipa on their campus.
Market:
China
China
Awards:
SABRE Shortlist
SABRE Certificate of Excellence
Effie Shortlist (Packaged Foods)
Effie Shortlist (Youth Marketing)
Digital Media Awards Bronze (Digital Media Innovation)
