After a redesign of their bottle labels, Caravella wanted to retool their brand to better reflect the brightness and freshness of their new labels.
The project started with their website. The objective was to provide a platform to build awareness of the brand, and for the brand to offer consumers cocktail recipes and seasonal ideas for social gatherings. With minimal content and the brand team’s desire to not have consumers dig for information, we designed and built a one-page site that communicates the brand and product stories, and user-friendly navigation to their cocktail recipes and entertainment ideas. The look and feel expresses a clean, approachable take on modern Italy built around the painterly approach of the fruits and openness of the white space from the bottle labels.
The new look and feel we established on the website was then extended to other consumer touchpoints within the brand.
Created at Trinity Brand Group
