The Brick - Wonderwall #Mfw17

Wonderwall, a new model agency from Milan, asked CaroselloLab to design a packaging to present their rooster of male models for the Milan Fashion Week 17.

We wanted to present them by sending to their potential clients Wonderwall's first brick.

We used real concrete and forged their logo in copper.

We created the insight "build beauty", to better describe their brand. This is why we added something more to the packaging: the brick is reusable as a flowerpot, to grow beauty on your desk.

Enjoy!

Creative Direction: Enrico Caputo
Art Direction & Graphic Design: Andrea Mastroluca, Silvia Argenziano



The Brick - Wonderwall #Mfw17
Published:

The Brick - Wonderwall #Mfw17

Wonderwall, a new model agency from Milan, asked CaroselloLab to design a packaging to present their rooster of male models for the Milan Fashion Read More

Published: