Task: to create a package design for a sugar-free sweetener.
 
PrebioSweet is a sugar-free sweetener developed and produced by a Moscow company OJC Felizata Holding. PrebioSweet is 10 times sweeter than common sugar and much healthier. Also it contains prebiotics which help your digestive system to work properly.

PrebioSweet comes in three variations: Fibre, Fitness and Vanilla. Each of them has its unique properties: Fitness is a zero-calorie product, Fibre contains alimentary fiber, and Vanilla has vanilla flavor. All of them give a new experience of healthy life. With PrebioSweet you don't decline the joy of sugar – you just do it the right way.

The main idea of the is to show that when you use sweetener instead of sugar you don't lose anything.

PrebioSweet isn't any type of medicine. It's another type of sweet so you can still live a colorful life without sugar.
The package design is scalable and can be used on different form types. Doypack form of PrebioSweet is the first one that already has reached shops. And more to come in near future.

• A brand positioning strategy.
• Package design and a new visual language.
• A brand guidebook.
• A promo website.
• POS-materials.