Herb Lubalin was an American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: Eros, Fact, and Avant Garde, and was responsible for the creative visual beauty of these publications. He designed a typeface, ITC Avant Garde, for the last of these; this distinctive font could be described as a post-modern interpretation of art deco, and its influence can be seen in logos created in the 1990s and 2000s.

I created a 26 page book highlighting the work throughout his life as well as his biography. Herb was well known for his tissues - large sheets of tracing paper - which he went through a few dozen pads a week. I incorporated his tissues by adding a vellum page over each of the chapters cyan logo design. I have also kept the design of the book clean and aligned with a grid system.