The logo of the CNE in Cancún was born out of a most popular beach of México and a place iconic prehispanic land. The visual identity is a conceptualy of contemporary interpretation of world Maya.

To embody the same contemporary point of view, the brand imagery took a irregular but modern. The editorial products  expands on the colors blue and yellow.

Uxmal is an ancient Mayan city. At present it is one of the most important archaeological sites of the Mayan culture, together with those of Chichén Itzá and Tikal