Matteo Colombo's profile

We Are Brand - Master Thesis Book

Matteo Colombo
•
thesis Master Thesis co-design co-production Co-creation brand Service design
Investigating brand co-creation
In this thesis, I have investigated the application of co-creation principles to brands in new forms of welfare services. The results of my enquiry have been collected in this book.
 
Un'indagine sulla co-creazione della marca
In questa tesi ho indagato la possibilità di applicare i principi della co-creazione ai brand nell'ambito di servizi welfare di nuova generazione. I risultati di questa indagine sono stati raccolti in questo book.
 
Tutor: Prof. Elena Giunta
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
thesis Master Thesis co-design co-production Co-creation brand Service design
We Are Brand - Master Thesis Book
Published:
Matteo Colombo's profile

Owner

Matteo Colombo's profile
Milan, Italy

We Are Brand - Master Thesis Book

Master thesis book investigating co-creation paradigms applied to brands in new-generation welfare services.

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives