A massive campaign for Sampoerna Hijau.
From the insight about warmth and togetherness between rural people, we create a stories for representative character from different background. We call them "Geng Ijo"
This gang are become our communication assets.
This campaign is one of success portfolio between client and agency collaboration.
And the result is this campaign became phenomenal, and inspirational for other cigarettes.
And also boosting Sampoerna Hijau sales.
Bakiak
Kereta
Lomba Bedug
Bengkel Tejo
Bakiak 2
Antar Barang
Bintang Jatuh
Mancing
Nonton Bola
Banjir
Nasi Goreng
AWARD
2003: 1 SILVER, 1 BRONZE, 2 FINALIST at Citra Pariwara 2003
2002: FINALIST at ADOI 2002
2002: BEST AD CONSUMER'S CHOICE at SCTV Award 2002
2001: 1 GOLD, 1 SILVER, 2 SPECIAL AWARD at Citra Pariwara 2001
2002: FINALIST at ADOI 2002
2002: BEST AD CONSUMER'S CHOICE at SCTV Award 2002
2001: 1 GOLD, 1 SILVER, 2 SPECIAL AWARD at Citra Pariwara 2001
LOWE, circa 2000-2003
