Kevin Cantrell - A one-of-a-kind collaboration by celebrated design team Roman and Williams and JDS Development Group, the Fitzroy brings back character and beauty through the historical roots of New York architecture. The building features a green terracotta façade and large copper-framed windows. Kevin Cantrell named the building (based on the lost Fitzroy Road that ran through Chelsea in the late 19th Century), created a dynamic and contemporary brand identity system across multiple brand touchpoints including stationery, brochure, sales promotional package, floorpans, website (visit here), billboards, signage, photography art direction, and a proprietary font, Fitzroy Display, all as signature as the building itself.
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